Fonecta acquires OIKIO Digital Performance Agency

30.4.2021 | Lukuaika 3 min

Helsinki (Finland), 30 April 2021 – Today, Fonecta (a subsidiary of Triton III company EDSA) acquired OIKIO Digital Performance Agency (“OIKIO”). Through the acquisition, Fonecta will strengthen its digital marketing solutions competence and position in the Finnish market. Terms and conditions of the transaction are not disclosed.

OIKIO, founded in 2016, offers digital marketing solutions to some of the most significant Finnish B2B and B2C companies operating globally and locally. OIKIO has been one of the fastest-growing digital marketing companies in Finland, with its innovative approach to improving customers’ digital marketing performance and proprietary technology. It has been awarded “Digital Marketing Agency of the Year” three years in a row.

Fonecta is one of the largest providers of digital marketing solutions (i.e. SEO, SEA, Managed Websites, presence management) in Finland, with 30,000 customers. OIKIO’s offering is complementary to Fonecta’s more demanding enterprise customers and could also strengthen the offering to smaller customers. OIKIO will continue as a standalone brand in the Fonecta group, and its founders will continue in varying roles.


OIKIO Digital Performance Agency was founded in 2016 by Niilo Relander, Joona Tuunanen, Juha Viherväs and Ilpo Ryynänen. All founders hold experience from top-tier digital marketing companies in Finland with a clear focus on customer centricity and top talent. Since inception, the Company has grown its sales to EUR 6mn with a Net Promoter Score of +90.

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About Triton

Since its establishment in 1997, Triton has sponsored nine funds, focusing on businesses in the industrial, business services, consumer and health sectors. The Triton funds invest in and support the positive development of medium-sized businesses headquartered in Europe.

Triton seeks to contribute to the building of better businesses for the longer term. Triton and its executives wish to be agents of positive change towards sustainable operational improvements and growth.

The 48 companies currently in Triton’s portfolio have combined sales of around €17,7 billion and around 102,000 employees.

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